Client: G-STAR RAW
I was invited by G-STAR RAW to take part in their #MakeItYourOwn campaign. As part of the project we travelled to 3 of their main UK stores and customised the leather patches from the jeans. These were then chosen by the customers and sewn onto their new pair of trousers.
For their new collection G-Star have created the #MakeItYourOwn campaign which aims to 'celebrate diversity and give everyone the chance to make their jeans unique'. G-Star held events at their Manchester, Birmingham and London Oxford Street stores and I was commissioned to design custom leather labels live at these events along side two other artists and Dj's which included Dj Semtex (1xtra).
